Privacy Policy

Smile Generation Privacy Statement


This privacy statement sets out how Pacific Dental Services® LLC (PDS®) uses and protects any information that you give PDS when you use The Smile Generation® website. PDS is committed to ensuring that your privacy is protected. You can feel assured that information you provide on this website will only be used in accordance with this privacy statement and in accordance with the privacy statements of individual Smile Generation-trusted offices. To view an individual Smile Generation-trusted office’s privacy policy, please visit that office’s website . PDS may change this policy from time to time by updating this page. You should check this page as often as possible to ensure that you are happy with any changes. This policy is effective July 1, 2014.

The Smile Generation understands that your privacy is important. We’ve created this Privacy Policy to inform you about the ways we collect, use, disclose and otherwise treat your personal information. By visiting, you agree to the practices described here in our Privacy Policy. 


  • Your contact information, such as your email, home address, ZIP code, phone number and email. Such items are collected when you sign up for our contests or promotions.
  • Your public information, such as comments or reviews that you post on our site. We also collect requests or questions that you publicly post.
  • Your demographic information, such as your postcode, preferences and interests.
  • Other information, such as your location, your IP address, the browser/device/hardware you are using, your GPS location and what pages you visit on our site. Such items are collected when you visit our digital ads.

We require this information to understand your needs and provide you with a list of dental offices for relevant referrals. Once you have selected a new dentist, we will share your information with your dentist.


  • To keep an internal record for our reporting and analysis purposes.
  • To provide you with relevant content, materials, offers, programs and to administer your participation in our contests or sweepstakes.
  • To respond to your requests or questions that you may provide via our social sites.
  • To improve our sites, products, services and other marketing purposes.
  • To protect our company, other patients and our assets and sites and for other security measures.
  • To remain in communication with you with any products or services you requested.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.
  • We may provide your information to our third party partners for marketing or promotional purposes.
  • To target ads to you based on your past online activity.
  • We will never sell your information.
  • Customer information retention is indefinite and is shared with select advertisers and supported dentists.

Any information collected is disclosed to you here and is used as permitted or required by law. We also abide by the set rules prescribed to us by Google AdWords:


It is our intention to only send email communications that are useful to you and that you want to receive. When you provide us with your email address as part of the registration or appointment setting process, we will place you on a list of patients to receive informational and promotional emails. Each time you receive a promotional email, you will be provided the choice to “opt-out” of future emails by following the instructions provided in the email.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place physical, electronic and managerial procedures to safeguard and secure the information we collect online.


  • When you sign up for things automatically like a contest or a promotion or when you register to any of our sites.
  • Through tracking tools, such as cookies, tags and other technologies.
  • Our partners, such as Smile Generation Financial, My Smile Dental Plan™, and our trusted dental offices will provide us with information that you voluntarily give them. We may also use information associated with your social media account, e.g., your name, username, email address, gender, profile picture, etc. We may also collect information about your friends or family if you share any of our social content using web tools.


  • A cookie is a small file that asks permission to be placed on your computer's hard drive. The cookie helps analyze web traffic or informs when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
  • We transfer cookies to your device to provide you with personalized services and content and to identify which of our sites or pages are of most interest to you. We do, however, recommend that you leave these cookies on as it allows us to provide you with the best patient experience possible through reporting and analysis. By disabling cookies, you will also be prevented from experiencing the entire site as was intended, and we will not be able to personalize our services to you. To disable cookies, please visit your browser’s settings.
  • Third-party vendors, including Google, use cookies to serve ads to you based on your past visits to our website. You can opt out of Google’s use of cookies by visiting Google’s Ads Settings.
  • Overall, cookies help us provide you with a better website experience, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 


The Smile Generation website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over other websites. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


  • Third-party vendors, including Google, show our ads on sites across the internet.
  • Please be aware that third parties may use cookies, web beacons, and similar technologies to collect or receive information from our website and use that information to provide measurement services and target ads.
  • Additionally, please be aware that Facebook may also use cookies, web beacons, and similar technologies to collect or receive information from our website and use that information to provide measurement services and target ads.
  • You may opt-out of the collection and use of information for ad targeting by visiting the Network Advertising Initiative (NAI) tool at and through the Digital Advertising Alliance (DAA) at
  • The NAI opt-out tool reports which member companies have placed a cookie that can be used for Interest-Based Advertising on your browser by checking for the presence of such cookies and reporting back whether it found any “active” cookies. The NAI opt-out tool also allows you to set cookies that will tell NAI members you do not want to participate in Interest-Based Advertising. The tool does not delete individual cookies nor does it necessarily replace other cookies delivered by NAI companies, such as those that are used for ad reporting or ad serving purposes that, for example, allow advertisers to change the sequence of ads, as well as to track the number of ads delivered.
  • DAA: Using the tools on this page, you can opt out from receiving interest-based advertising from some or all of our participating companies, as well as:
  • Find out which participating companies have currently enabled customized ads for your browser;
  • See all the participating companies on this site and learn more about their advertising and privacy practices;
  • Check whether you've already opted out from participating companies;
  • Opt out of browser-enabled interest-based advertising by some or all participating companies, using opt-out cookies to store your preferences in your browser; or
  • Use the "Choose All Companies" feature to opt out from all currently participating companies in one step.
  • You may also opt-out of Acxiom by visiting, Datalogix by visiting, Epsilon by visiting and BlueKai by blocking all third-party trackers through your internet security settings.
  • Opting out, or choosing to have data about you removed from Acxiom's marketing data products, will reduce the amount of unsolicited telemarketing, direct-mail and/or email offers you receive from companies with whom you have not done business. It may also reduce the relevance of offers you receive from companies with whom you have done business since our clients use these products to better understand what offers may be of interest to you. You should also be aware that your choice to opt-out with Acxiom will only impact marketers using our marketing data products. Therefore, we suggest you also consider opting-out directly from any company that sends you unwanted solicitations or use the Direct Marketing Association's Commitment to Consumer Choice services which applies to all DMA member companies and can be accessed at


  • If you wish to inquire about how we are using your personal information and for requests to opt-out, write our Privacy Contact. If you live in California, you have the right to ask us one time each year if we have shared personal information with any third parties. Please specify “California Privacy Rights” in the letter.
  • To delete your cookies, please visit your browser’s settings.
  • To turn off push notifications or your GPS locator on your phone, please visit your device settings.
  • To opt-out of email communications sent to you, please refer to the unsubscribe instructions listed on the bottom of the emails we send to you.
  • Please note, that law may require us to comply by disclosing any information that we collect about you.


We do not knowingly collect personally identifiable information from children under the age of 13 without expressed permission from a parent or guardian. If you feel the privacy of your child has been compromised by our site, please advise the Privacy Contact.


The contents of The Smile Generation website are protected by United States and International copyright and trademark law. Any unauthorized use or reproduction of this website is prohibited and may subject a violator to civil and criminal penalties. All rights reserved.


Any questions or comments that relate to this Smile Generation Privacy Policy may be directed to our Privacy Contact, Pacific Dental Services, Inc. at 17000 Red Hill Avenue, Irvine, California 92614. (714) 845-8500. 

The Smile Generation is sponsored by Pacific Dental Services® LLC, a California registered dental referral service. Advertising is paid for by and referrals are made to supported dental offices.


Our Privacy Policy may change from time to time. Any updates will be posted here. Please check our site regularly for updates.